Adidas Strikes a Deal with BCCI, Becomes Official Kit Sponsor for Indian Cricket Team
Adidas has just announced a major deal with the Board of Control for Cricket in India (BCCI) and has become the official kit sponsor for the Indian cricket team. Fans of cricket have been ecstatic about this news, and with good reason. Adidas, known for its innovative and stylish sportswear, has created an exciting new partnership that is sure to bowl over cricket fans around the world.
Background on Adidas and BCCI
Adidas, the German sportswear brand, is a name synonymous with excellence in sports apparel and equipment. Founded in 1949, Adidas has been at the forefront of providing quality sports gear to professional athletes and enthusiasts alike. Similarly, the Board of Control for Cricket in India (BCCI) is the governing body for cricket in India and is responsible for managing the Indian cricket team’s affairs.
Adidas and BCCI share a rich history of collaborating on various initiatives, including sponsorship of Indian Premier League teams and launching merchandise collections. In 2020, Adidas announced its partnership with BCCI, which came as great news for cricket enthusiasts. This partnership allows Adidas to become the official kit sponsor for the Indian cricket team, which has garnered a lot of attention and excitement from fans worldwide. The Adidas-BCCI partnership is a natural fit, given the brands’ shared values of innovation, passion, and commitment to excellence.
Details of the Partnership
Adidas has struck a major deal with the Board of Control for Cricket in India (BCCI) to become the official kit sponsor for the Indian Cricket Team. The partnership will see the German sports apparel company provide playing and training kits, as well as travel wear, for all men’s, women’s, and junior Indian cricket teams.
The deal is set to last for a period of three years, starting from October 2020. According to reports, Adidas has paid around Rs. 300 crores (approximately USD 41 million) for the rights to be the Indian cricket team’s kit sponsor.
This is a significant step for Adidas in expanding its presence in the Indian sports market. Cricket is hugely popular in India, and the national team has a massive following. With the partnership, Adidas will have access to a massive fan base and a high level of visibility through the Indian cricket team’s matches.
Impact on Indian Cricket Team
The new partnership between BCCI and Adidas is set to have a major impact on the Indian cricket team. The team will now be wearing Adidas-branded jerseys and using Adidas cricket gear, bringing them in line with some of the world’s top cricket teams.
The Indian team’s previous kit sponsor was Nike, but after the end of their deal, BCCI sought a new partner that would better align with their vision. With this partnership, the team can look forward to a new range of products that will provide better comfort and support during matches and practice sessions.
Moreover, Adidas has a strong reputation for its innovative technologies, and we can expect the Indian cricket team to benefit from this partnership in terms of performance and efficiency. The players will be able to focus on their game, knowing they have the best possible equipment and support on the field.
Significance of Adidas’ Entry in Indian Cricket Market
The announcement of Adidas as the official kit sponsor for the Indian cricket team has raised a lot of excitement in the Indian cricket market. With BCCI being the richest cricket board in the world, this partnership is sure to boost Adidas’ presence in the Indian subcontinent.
Adidas is already a global leader in the sports industry, with a significant market share in football, running, and basketball. However, with this partnership with BCCI, Adidas can now extend its reach to one of the biggest cricket-playing nations in the world. India is known for its cricket craze, and the Indian Premier League (IPL) is the most-watched cricket league globally.
Adidas’ entry in the Indian cricket market also indicates a shift in the sportswear industry’s focus towards cricket. Historically, Nike and Puma have been the dominant players in the cricket kit sponsorship market in India. However, Adidas’ association with BCCI gives it a strong platform to challenge these established brands.
Competition and Market Analysis
With Adidas now entering the Indian cricket market as the official kit sponsor for the Indian Cricket Team, it’s natural to wonder about the competition they’ll face. Historically, the BCCI has had long-term partnerships with big brands like Nike and Puma. However, with Adidas now taking over as the kit sponsor, we could see a shift in the market share.
Adidas has a well-established presence in India, with its sports shoes and clothing being highly popular amongst the younger generation. It is interesting to note that Adidas has made an effort to cater to the cricket audience in India by partnering with the likes of Virat Kohli and Rohit Sharma in recent years. This new partnership with the BCCI shows Adidas’ willingness to invest in cricket and make their presence felt in this lucrative market.
Conclusion
Overall, the partnership between BCCI and Adidas is a significant move for both entities. For BCCI, having Adidas as their official kit sponsor is a big win, given the global appeal and reputation of the brand. For Adidas, this partnership presents a huge opportunity to establish a strong presence in the Indian cricket market, which has massive potential.
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